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AskMen.com defines masculinity through stereotypes such as a fixation on female sex appeal and sexuality. One of the most prominent features is “AskMen.com’s Top 99 Women 2008 Edition,” showcasing photos of scantily-clad women. Under the “Sexuality” channel, there is information about male and female sexuality. However, as one female commented, the female aspects seem to be written from a male perspective. AskMen.com is a sexually driven website that pigeon holes men as sex beasts who only have one thing on their minds. This site caters to men’s other hedonistic desires like alcohol and outrageous top ten lists like “Top 10: Brothels.”
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Men’s Health is another website that uses male and female sex appeal to define masculinity. Another focus as its name suggests is on how men can sculpt the ultimate physique according to society’s standards. On the homepage, there’s a picture of a chunky man and next to it there’s a shot of a muscular man running. All of the photographs feature half dressed men and women, with sculpted abs and fitting society’s ideal of beauty. There is a section dedicated to sex but there are also tabs that take you to fitness, health, guy wisdom, weight loss, nutrition and style. The idea of masculinity at this website is focused on physical appearance and how to achieve perfection.
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Dull Men’s Club is the polar opposite of AskMen.com and Men’s Health. The only picture on the homepage is a clipart image of a bird at a feeder advertising February as the National Bird Feeding Month. The masculinity is portrayed as being laid back and eager to learn about various topics from the communication skills of a frog to offshore wind farms to a beige penguin. With slogans like “Celebrate the Ordinary” and “Born to be Mild,” the Dull Men’s Club focuses more on the intellect of men, offering a variety of topics of discussion, which don’t rely on sex appeal but do offer comic relief. This website doesn’t focus on the physical characteristics of masculinity but rather the playful and thoughtful aspects, which ordinarily don’t get as much attention when society stereotypes masculinity.
I’m not sure that I agree with the author’s quote about men initially feeling insecure and anxious about these websites but that eventually leads to a greater understanding of their masculine identity. But perhaps this opinion is the result of society’s brainwashing of me to view men and their masculinity in stereotypical ways. AskMen.com and Men’s Health seem straightforward about the information they offer but maybe not all men are as obsessed with sex as the American culture insinuates. I don’t think that the Dull Men’s Club causes men to visit it with uncertainty because it is very approachable and doesn’t really play in to stereotypes. However, I think that the Dull Men’s Club really allows men to explore and experience personal freedom through the randomness of the topics discussed and the community of men who are okay with being average and coming to terms with who they are.


